Television (TV), sometimes shortened to tele or telly, is a telecommunication medium used for transmitting moving images in monochrome (black and white), or in color, and in two or three dimensions and sound. The term can refer to a television set, a television show, or the medium of television transmission. Television is a mass medium for advertising, entertainment, news, and sports.

Television became available in crude experimental forms in the late 1920s, but it would still be several years before the new technology would be marketed to consumers. After World War II, an improved form of black-and-white TV broadcasting became popular in the United Kingdom and United States, and television sets became commonplace in homes, businesses, and institutions. During the 1950s, television was the primary medium for influencing public opinion.[1] In the mid-1960s, color broadcasting was introduced in the US and most other developed countries. The availability of multiple types of archival storage media such as Betamax and VHS tapes, high-capacity hard disk drives, DVDs, flash drives, high-definition Blu-ray Discs, and cloud digital video recorders has enabled viewers to watch pre-recorded material—such as movies—at home on their own time schedule. For many reasons, especially the convenience of remote retrieval, the storage of television and video programming now also occurs on the cloud (such as the video on demand service by Netflix). At the end of the first decade of the 2000s, digital television transmissions greatly increased in popularity. Another development was the move from standard-definition television (SDTV) (576i, with 576 interlaced lines of resolution and 480i) to high-definition television (HDTV), which provides a resolution that is substantially higher. HDTV may be transmitted in various formats: 1080p, 1080i and 720p. Since 2010, with the invention of smart television, Internet television has increased the availability of television programs and movies via the Internet through streaming video services such as Netflix, Amazon Video, iPlayer and Hulu.
In 2013, 79% of the world's households owned a television set.[2] The replacement of early bulky, high-voltage cathode ray tube (CRT) screen displays with compact, energy-efficient, flat-panel alternative technologies such as LCDs (both fluorescent-backlit and LED), OLED displays, and plasma displays was a hardware revolution that began with computer monitors in the late 1990s. Most TV sets sold in the 2000s were flat-panel, mainly LEDs. Major manufacturers announced the discontinuation of CRT, DLP, plasma, and even fluorescent-backlit LCDs by the mid-2010s.[3][4] In the near future, LEDs are expected to be gradually replaced by OLEDs.[5] Also, major manufacturers have announced that they will increasingly produce smart TVs in the mid-2010s.[6][7][8] Smart TVs with integrated Internet and Web 2.0 functions became the dominant form of television by the late 2010s.[9]
Television signals were initially distributed only as terrestrial television using high-powered radio-frequency television transmitters to broadcast the signal to individual television receivers. Alternatively television signals are distributed by coaxial cable or optical fiber, satellite systems and, since the 2000s via the Internet. Until the early 2000s, these were transmitted as analog signals, but a transition to digital television was expected to be completed worldwide by the late 2010s. A standard television set is composed of multiple internal electronic circuits, including a tuner for receiving and decoding broadcast signals. A visual display device which lacks a tuner is correctly called a video monitor rather than a television.
Etymology
History
Broadcast systems
Sets

A television set, also called a television receiver, television, TV set, TV, or "telly", is a device that combines a tuner, display, an amplifier, and speakers for the purpose of viewing television and hearing its audio components. Introduced in the late 1920s in mechanical form, television sets became a popular consumer product after World War II in electronic form, using cathode ray tubes. The addition of color to broadcast television after 1953 further increased the popularity of television sets and an outdoor antenna became a common feature of suburban homes. The ubiquitous television set became the display device for recorded media in the 1970s, such as Betamax and VHS, which enabled viewers to record TV shows and watch prerecorded movies. In the subsequent decades, TVs were used to watch DVDs and Blu-ray Discs of movies and other content. Major TV manufacturers announced the discontinuation of CRT, DLP, plasma and fluorescent-backlit LCDs by the mid-2010s. Televisions since 2010s mostly use LEDs.[3][4][185][186] LEDs are expected to be gradually replaced by OLEDs in the near future.[5]
Display technologies
Disk
The earliest systems employed a spinning disk to create and reproduce images.[187] These usually had a low resolution and screen size and never became popular with the public.
CRT

The cathode ray tube (CRT) is a vacuum tube containing one or more electron guns (a source of electrons or electron emitter) and a fluorescent screen used to view images.[33] It has a means to accelerate and deflect the electron beam(s) onto the screen to create the images. The images may represent electrical waveforms (oscilloscope), pictures (television, computer monitor), radar targets or others. The CRT uses an evacuated glass envelope which is large, deep (i.e. long from front screen face to rear end), fairly heavy, and relatively fragile. As a matter of safety, the face is typically made of thick lead glass so as to be highly shatter-resistant and to block most X-ray emissions, particularly if the CRT is used in a consumer product.
In television sets and computer monitors, the entire front area of the tube is scanned repetitively and systematically in a fixed pattern called a raster. An image is produced by controlling the intensity of each of the three electron beams, one for each additive primary color (red, green, and blue) with a video signal as a reference.[188] In all modern CRT monitors and televisions, the beams are bent by magnetic deflection, a varying magnetic field generated by coils and driven by electronic circuits around the neck of the tube, although electrostatic deflection is commonly used in oscilloscopes, a type of diagnostic instrument.[188]
DLP

Digital Light Processing (DLP) is a type of video projector technology that uses a digital micromirror device. Some DLPs have a TV tuner, which makes them a type of TV display. It was originally developed in 1987 by Dr. Larry Hornbeck of Texas Instruments. While the DLP imaging device was invented by Texas Instruments, the first DLP based projector was introduced by Digital Projection Ltd in 1997. Digital Projection and Texas Instruments were both awarded Emmy Awards in 1998 for invention of the DLP projector technology. DLP is used in a variety of display applications from traditional static displays to interactive displays and also non-traditional embedded applications including medical, security, and industrial uses. DLP technology is used in DLP front projectors (standalone projection units for classrooms and business primarily), but also in private homes; in these cases, the image is projected onto a projection screen. DLP is also used in DLP rear projection television sets and digital signs. It is also used in about 85% of digital cinema projection.[189]
Plasma
A plasma display panel (PDP) is a type of flat panel display common to large TV displays 30 inches (76 cm) or larger. They are called "plasma" displays because the technology utilizes small cells containing electrically charged ionized gases, or what are in essence chambers more commonly known as fluorescent lamps.
LCD

Liquid-crystal-display televisions (LCD TV) are television sets that use LCD display technology to produce images. LCD televisions are much thinner and lighter than cathode ray tube (CRTs) of similar display size, and are available in much larger sizes (e.g., 90-inch diagonal). When manufacturing costs fell, this combination of features made LCDs practical for television receivers. LCDs come in two types: those using cold cathode fluorescent lamps, simply called LCDs and those using LED as backlight called as LEDs.
In 2007, LCD televisions surpassed sales of CRT-based televisions worldwide for the first time, and their sales figures relative to other technologies accelerated. LCD TVs have quickly displaced the only major competitors in the large-screen market, the Plasma display panel and rear-projection television.[190] In mid 2010s LCDs especially LEDs became, by far, the most widely produced and sold television display type.[185][186] LCDs also have disadvantages. Other technologies address these weaknesses, including OLEDs, FED and SED, but as of 2014 none of these have entered widespread production.
OLED

An OLED (organic light-emitting diode) is a light-emitting diode (LED) in which the emissive electroluminescent layer is a film of organic compound which emits light in response to an electric current. This layer of organic semiconductor is situated between two electrodes. Generally, at least one of these electrodes is transparent. OLEDs are used to create digital displays in devices such as television screens. It is also used for computer monitors, portable systems such as mobile phones, handheld game consoles and PDAs.
There are two main families of OLED: those based on small molecules and those employing polymers. Adding mobile ions to an OLED creates a light-emitting electrochemical cell or LEC, which has a slightly different mode of operation. OLED displays can use either passive-matrix (PMOLED) or active-matrix (AMOLED) addressing schemes. Active-matrix OLEDs require a thin-film transistor backplane to switch each individual pixel on or off, but allow for higher resolution and larger display sizes.
An OLED display works without a backlight. Thus, it can display deep black levels and can be thinner and lighter than a liquid crystal display (LCD). In low ambient light conditions such as a dark room an OLED screen can achieve a higher contrast ratio than an LCD, whether the LCD uses cold cathode fluorescent lamps or LED backlight. OLEDs are expected to replace other forms of display in near future.[5]
Display resolution

LD
Low-definition television or LDTV refers to television systems that have a lower screen resolution than standard-definition television systems such 240p (320*240). It is used in handheld television. The most common source of LDTV programming is the Internet, where mass distribution of higher-resolution video files could overwhelm computer servers and take too long to download. Many mobile phones and portable devices such as Apple's iPod Nano, or Sony's PlayStation Portable use LDTV video, as higher-resolution files would be excessive to the needs of their small screens (320×240 and 480×272 pixels respectively). The current generation of iPod Nanos have LDTV screens, as do the first three generations of iPod Touch and iPhone (480×320). For the first years of its existence, YouTube offered only one, low-definition resolution of 320x240p at 30fps or less. A standard, consumer grade VHS videotape can be considered SDTV due to its resolution (approximately 360 × 480i/576i).
SD
Standard-definition television or SDTV refers to two different resolutions: 576i, with 576 interlaced lines of resolution, derived from the European-developed PAL and SECAM systems; and 480i based on the American National Television System Committee NTSC system. SDTV is a television system that uses a resolution that is not considered to be either high-definition television (720p, 1080i, 1080p, 1440p, 4K UHDTV, and 8K UHD) or enhanced-definition television (EDTV 480p). In North America, digital SDTV is broadcast in the same 4:3 aspect ratio as NTSC signals with widescreen content being center cut.[191] However, in other parts of the world that used the PAL or SECAM color systems, standard-definition television is now usually shown with a 16:9 aspect ratio, with the transition occurring between the mid-1990s and mid-2000s. Older programs with a 4:3 aspect ratio are shown in the US as 4:3 with non-ATSC countries preferring to reduce the horizontal resolution by anamorphically scaling a pillarboxed image.
HD
High-definition television (HDTV) provides a resolution that is substantially higher than that of standard-definition television.
HDTV may be transmitted in various formats:
- 1080p: 1920×1080p: 2,073,600 pixels (~2.07 megapixels) per frame
- 1080i: 1920×1080i: 1,036,800 pixels (~1.04 MP) per field or 2,073,600 pixels (~2.07 MP) per frame
- A non-standard CEA resolution exists in some countries such as 1440×1080i: 777,600 pixels (~0.78 MP) per field or 1,555,200 pixels (~1.56 MP) per frame
- 720p: 1280×720p: 921,600 pixels (~0.92 MP) per frame
UHD
Ultra-high-definition television (also known as Super Hi-Vision, Ultra HD television, UltraHD, UHDTV, or UHD) includes 4K UHD (2160p) and 8K UHD (4320p), which are two digital video formats proposed by NHK Science & Technology Research Laboratories and defined and approved by the International Telecommunication Union (ITU). The Consumer Electronics Association announced on 17 October 2012, that "Ultra High Definition", or "Ultra HD", would be used for displays that have an aspect ratio of at least 16:9 and at least one digital input capable of carrying and presenting native video at a minimum resolution of 3840×2160 pixels.[192][193]
North American consumers purchase a new television set on average every seven years, and the average household owns 2.8 televisions. As of 2011, 48 million are sold each year at an average price of $460 and size of 38 in (97 cm).[194]
Content
Programming
Getting TV programming shown to the public can happen in many different ways. After production, the next step is to market and deliver the product to whichever markets are open to using it. This typically happens on two levels:
- Original run or First run: a producer creates a program of one or multiple episodes and shows it on a station or network which has either paid for the production itself or to which a license has been granted by the television producers to do the same.
- Broadcast syndication: this is the terminology rather broadly used to describe secondary programming usages (beyond original run). It includes secondary runs in the country of first issue, but also international usage which may not be managed by the originating producer. In many cases, other companies, TV stations, or individuals are engaged to do the syndication work, in other words, to sell the product into the markets they are allowed to sell into by contract from the copyright holders, in most cases the producers.
First-run programming is increasing on subscription services outside the US, but few domestically produced programs are syndicated on domestic free-to-air (FTA) elsewhere. This practice is increasing, however, generally on digital-only FTA channels or with subscriber-only, first-run material appearing on FTA. Unlike the US, repeat FTA screenings of an FTA network program usually only occur on that network. Also, affiliates rarely buy or produce non-network programming that is not centered on local programming.
Genres
Television genres include a broad range of programming types that entertain, inform, and educate viewers. The most expensive entertainment genres to produce are usually dramas and dramatic miniseries. However, other genres, such as historical Western genres, may also have high production costs.
Popular culture entertainment genres include action-oriented shows such as police, crime, detective dramas, horror, or thriller shows. As well, there are also other variants of the drama genre, such as medical dramas and daytime soap operas. Science fiction shows can fall into either the drama or action category, depending on whether they emphasize philosophical questions or high adventure. Comedy is a popular genre which includes situation comedy (sitcom) and animated shows for the adult demographic such as South Park.
The least expensive forms of entertainment programming genres are game shows, talk shows, variety shows, and reality television. Game shows feature contestants answering questions and solving puzzles to win prizes. Talk shows contain interviews with film, television, music and sports celebrities and public figures. Variety shows feature a range of musical performers and other entertainers, such as comedians and magicians, introduced by a host or Master of Ceremonies. There is some crossover between some talk shows and variety shows because leading talk shows often feature performances by bands, singers, comedians, and other performers in between the interview segments. Reality TV shows "regular" people (i.e., not actors) facing unusual challenges or experiences ranging from arrest by police officers (COPS) to significant weight loss (The Biggest Loser). A variant version of reality shows depicts celebrities doing mundane activities such as going about their everyday life (The Osbournes, Snoop Dogg's Father Hood) or doing regular jobs (The Simple Life).
Fictional television programs that some television scholars and broadcasting advocacy groups argue are "quality television", include series such as Twin Peaks and The Sopranos. Kristin Thompson argues that some of these television series exhibit traits also found in art films, such as psychological realism, narrative complexity, and ambiguous plotlines. Nonfiction television programs that some television scholars and broadcasting advocacy groups argue are "quality television", include a range of serious, noncommercial, programming aimed at a niche audience, such as documentaries and public affairs shows.
Funding

Around the globe, broadcast TV is financed by government, advertising, licensing (a form of tax), subscription, or any combination of these. To protect revenues, subscription TV channels are usually encrypted to ensure that only subscribers receive the decryption codes to see the signal. Unencrypted channels are known as free to air or FTA. In 2009, the global TV market represented 1,217.2 million TV households with at least one TV and total revenues of 268.9 billion EUR (declining 1.2% compared to 2008).[196] North America had the biggest TV revenue market share with 39% followed by Europe (31%), Asia-Pacific (21%), Latin America (8%), and Africa and the Middle East (2%).[197] Globally, the different TV revenue sources divide into 45–50% TV advertising revenues, 40–45% subscription fees and 10% public funding.[198][199]
Advertising
TV's broad reach makes it a powerful and attractive medium for advertisers. Many TV networks and stations sell blocks of broadcast time to advertisers ("sponsors") to fund their programming.[200] Television advertisements (variously called a television commercial, commercial or ad in American English, and known in British English as an advert) is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service. Advertising revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the beginning of television.

The effects of television advertising upon the viewing public (and the effects of mass media in general) have been the subject of philosophical discourse by such luminaries as Marshall McLuhan. The viewership of television programming, as measured by companies such as Nielsen Media Research, is often used as a metric for television advertisement placement, and consequently, for the rates charged to advertisers to air within a given network, television program, or time of day (called a "daypart"). In many countries, including the United States, television campaign advertisements are considered indispensable for a political campaign. In other countries, such as France, political advertising on television is heavily restricted,[201] while some countries, such as Norway, completely ban political advertisements.
The first official, paid television advertisement was broadcast in the United States on 1 July 1941 over New York station WNBT (now WNBC) before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. The announcement for Bulova watches, for which the company paid anywhere from $4.00 to $9.00 (reports vary), displayed a WNBT test pattern modified to look like a clock with the hands showing the time. The Bulova logo, with the phrase "Bulova Watch Time", was shown in the lower right-hand quadrant of the test pattern while the second hand swept around the dial for one minute.[202][203] The first TV ad broadcast in the UK was on ITV on 22 September 1955, advertising Gibbs SR toothpaste. The first TV ad broadcast in Asia was on Nippon Television in Tokyo on 28 August 1953, advertising Seikosha (now Seiko), which also displayed a clock with the current time.[204]
United States
Since inception in the US in 1941,[205] television commercials have become one of the most effective, persuasive, and popular methods of selling products of many sorts, especially consumer goods. During the 1940s and into the 1950s, programs were hosted by single advertisers. This, in turn, gave great creative license to the advertisers over the content of the show. Perhaps due to the quiz show scandals in the 1950s,[206] networks shifted to the magazine concept, introducing advertising breaks with multiple advertisers.
US advertising rates are determined primarily by Nielsen ratings. The time of the day and popularity of the channel determine how much a TV commercial can cost. For example, it can cost approximately $750,000 for a 30-second block of commercial time during the highly popular American Idol, while the same amount of time for the Super Bowl can cost several million dollars. Conversely, lesser-viewed time slots, such as early mornings and weekday afternoons, are often sold in bulk to producers of infomercials at far lower rates. In recent years, the paid program or infomercial has become common, usually in lengths of 30 minutes or one hour. Some drug companies and other businesses have even created "news" items for broadcast, known in the industry as video news releases, paying program directors to use them.[207]
Some TV programs also deliberately place products into their shows as advertisements, a practice started in feature films[208] and known as product placement. For example, a character could be drinking a certain kind of soda, going to a particular chain restaurant, or driving a certain make of car. (This is sometimes very subtle, with shows having vehicles provided by manufacturers for low cost in exchange as a product placement). Sometimes, a specific brand or trade mark, or music from a certain artist or group, is used. (This excludes guest appearances by artists who perform on the show.)
United Kingdom
The TV regulator oversees TV advertising in the United Kingdom. Its restrictions have applied since the early days of commercially funded TV. Despite this, an early TV mogul, Roy Thomson, likened the broadcasting licence as being a "licence to print money".[209] Restrictions mean that the big three national commercial TV channels: ITV, Channel 4, and Channel 5 can show an average of only seven minutes of advertising per hour (eight minutes in the peak period). Other broadcasters must average no more than nine minutes (twelve in the peak). This means that many imported TV shows from the US have unnatural pauses where the UK company does not utilize the narrative breaks intended for more frequent US advertising. Advertisements must not be inserted in the course of certain specific proscribed types of programs which last less than half an hour in scheduled duration; this list includes any news or current affairs programs, documentaries, and programs for children; additionally, advertisements may not be carried in a program designed and broadcast for reception in schools or in any religious broadcasting service or other devotional program or during a formal Royal ceremony or occasion. There also must be clear demarcations in time between the programs and the advertisements. The BBC, being strictly non-commercial, is not allowed to show advertisements on television in the UK, although it has many advertising-funded channels abroad. The majority of its budget comes from television license fees (see below) and broadcast syndication, the sale of content to other broadcasters.
Ireland
Broadcast advertising is regulated by the Broadcasting Authority of Ireland.[210]
Subscription
Some TV channels are partly funded from subscriptions; therefore, the signals are encrypted during broadcast to ensure that only the paying subscribers have access to the decryption codes to watch pay television or specialty channels. Most subscription services are also funded by advertising.
Taxation or license
Television services in some countries may be funded by a television licence or a form of taxation, which means that advertising plays a lesser role or no role at all. For example, some channels may carry no advertising at all and some very little, including:
- Australia (ABC)
- Belgium (RTBF)
- Denmark (DR)
- Ireland (RTÉ)
- Japan (NHK)
- Norway (NRK)
- Sweden (SVT)
- Republic of China (Taiwan) (PTS)
- United Kingdom (BBC)
- United States (PBS)
The BBC carries no television advertising on its UK channels and is funded by an annual television licence paid by premises receiving live TV broadcasts. Currently, it is estimated that approximately 26.8 million UK private domestic households own televisions, with approximately 25 million TV licences in all premises in force as of 2010.[211] This television license fee is set by the government, but the BBC is not answerable to or controlled by the government.
The two main BBC TV channels are watched by almost 90% of the population each week and overall have 27% share of total viewing,[212] despite the fact that 85% of homes are multichannel, with 42% of these having access to 200 free to air channels via satellite and another 43% having access to 30 or more channels via Freeview.[213] The licence that funds the seven advertising-free BBC TV channels costs £147 a year (about US$200) as of 2018 regardless of the number of TV sets owned; the price is reduced by two-thirds if only black and white television is received.[214] When the same sporting event has been presented on both BBC and commercial channels, the BBC always attracts the lion's share of the audience, indicating that viewers prefer to watch TV uninterrupted by advertising.
Other than internal promotional material, the Australian Broadcasting Corporation (ABC) carries no advertising; it is banned under the ABC Act 1983. The ABC receives its funding from the Australian government every three years. In the 2014/15 federal budget, the ABC received A$1.11 billion.[215] The funds provide for the ABC's television, radio, online, and international outputs. The ABC also receives funds from its many ABC shops across Australia. Although funded by the Australian government, the editorial independence of the ABC is ensured through law.
In France, government-funded channels carry advertisements, yet those who own television sets have to pay an annual tax ("la redevance audiovisuelle").[216]
In Japan, NHK is paid for by license fees (known in Japanese as reception fee (受信料, Jushinryō)). The broadcast law that governs NHK's funding stipulates that any television equipped to receive NHK is required to pay. The fee is standardized, with discounts for office workers and students who commute, as well a general discount for residents of Okinawa prefecture.
Broadcast programming
Broadcast programming, or TV listings in the United Kingdom, is the practice of organizing television programs in a schedule, with broadcast automation used to regularly change the scheduling of TV programs to build an audience for a new show, retain that audience, or compete with other broadcasters' programs.
Social aspects

Television has played a pivotal role in the socialization of the 20th and 21st centuries. There are many aspects of television that can be addressed, including negative issues such as media violence. Current research is discovering that individuals suffering from social isolation can employ television to create what is termed a parasocial or faux relationship with characters from their favorite television shows and movies as a way of deflecting feelings of loneliness and social deprivation.[217] Several studies have found that educational television has many advantages. The article "The Good Things about Television"[218] argues that television can be a very powerful and effective learning tool for children if used wisely.
Opposition
Methodist denominations in the conservative holiness movement, such as the Allegheny Wesleyan Methodist Connection and the Evangelical Wesleyan Church, eschew the use of the television.[219]
Negative impacts
Children, especially those aged 5 or younger, are at risk of injury from falling televisions.[220] A CRT-style television that falls on a child will, because of its weight, hit with the equivalent force of falling multiple stories from a building.[221] Newer flat-screen televisions are "top-heavy and have narrow bases", which means that a small child can easily pull one over.[222] As of 2015, TV tip-overs were responsible for more than 10,000 injuries per year to children in the U.S., at a cost of more than $8 million per year in emergency care.[220][222]
A 2017 study in The Journal of Human Resources found that exposure to cable television reduced cognitive ability and high school graduation rates for boys. This effect was stronger for boys from more educated families. The article suggests a mechanism where light television entertainment crowds out more cognitively stimulating activities.[223]
With high lead content in CRTs and the rapid diffusion of new flat-panel display technologies, some of which (LCDs) use lamps which contain mercury, there is growing concern about electronic waste from discarded televisions. Related occupational health concerns exist, as well, for disassemblers removing copper wiring and other materials from CRTs. Further environmental concerns related to television design and use relate to the devices' increasing electrical energy requirements.